In order to be an effective entrepreneur, you have to know what you stand for. A company's culture can be developed consciously and unconsciously, just as you can become a byproduct or your circumstances or your circumstances a byproduct of you. That doesn't mean things won't go wrong or be hard but know who you are and what you stand for is essential, especially when you're creating your own business or in a position of power. If you lose sight of who you are and what you stand for, your like will eventually fall apart until you are left with the bare remnants of what was.
I think it's interesting that the material focuses on who you need to be as an individual and figuring that out for yourself rather than the logistics of building a business. It's focusing on the qualities you need to be successful, not the business strategies. While I understand the qualities of who you are is important to be a successful entrepreneur, I am looking forward to learning the strategies needed to become one. I am curious as to what the actual logistics are. However, this idea of finding your purpose in life really intrigues me and I find myself wanting to gather all the tools and information I need in order to figure that out.
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